Cancer Awareness Colors Biography
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reast cancer advocacy uses the pink ribbon and the color pink as a concept brand to raise money and increase screening. The breast cancer brand is strong: people who support the "pink brand" are members of the socially aware niche market, who are in favor of improved lives for women, believe in positive thinking, trust biomedical science to be able to solve any problem if given enough money, and prefer curative treatments to prevention.[4][5]
The brand ties together fear of cancer, hope for early identification and successful treatment, and the moral goodness of women with breast cancer and anyone who visibly identifies themselves with breast cancer patients. This brand permits and even encourages people to substitute conscientious consumption and individual symbolic actions, like buying or wearing a pink ribbon, for concrete, practical results, such as collective political action aimed at discovering non-genetic causes of breast cancer.[6]
The establishment of the brand and the entrenchment of the breast cancer movement has been uniquely successful, because no countermovement opposes the breast cancer movement or believes that breast cancer is desirable.[7]
Pink ribbon
Main article: Pink ribbon
A pink ribbon is a symbol of breast cancer awareness. It may be worn to honor those who have been diagnosed with breast cancer, or to identify products that a manufacturer would like to sell to consumers that are interested in breast cancer. Pink ribbons are sometimes sold as fundraisers, much like poppies on Remembrance Day.
The pink ribbon is associated with individual generosity, faith in scientific progress, and an optimistic "can-do" attitude. It encourages individuals to focus on the emotionally appealing ultimate vision of a cure for breast cancer, rather than the reality that there is no certain cure for breast cancer, and no guarantee there will ever be such a cure.[8] The practice of blindly wearing or displaying a pink ribbon without making other, more concrete efforts to cure breast cancer has been described as a kind of slacktivism due to its lack of real effects,[9] and has been compared to equally simple yet ineffective "awareness" practices like the drive for women to post the colors of their bras on Facebook.[10] Critics say that the feel-good nature of pink ribbons and "pink consumption" distracts society from the lack of progress in curing breast cancer.[11] It is also criticized for reinforcing gender stereotypes and objectifying women and their breasts.[12]
Events
Large events, such as walkathons, promote breast cancer awareness.
Main article: National Breast Cancer Awareness Month
Each year, the month of October is recognized as National Breast Cancer Awareness Month by many governments, the media, and cancer survivors. The month-long campaign has been called Pinktober because of the increased production of pink goods for sale, and National Breast Cancer Industry Month by critics like Breast Cancer Action.[13] NBCAM was begun in 1985 by the American Cancer Society and pharmaceutical company AstraZeneca. The organization that runs the official NBCAM aims to promote mammography and other forms of early detection as the most effective means of saving lives.[14]
Typical NCBAM events include fundraising-based foot races, walk-a-thons, and bicycle rides.[15] Participants solicit donations to a breast cancer-related charity in return for running, walking, or riding in the event. Through mass-participation events, breast cancer survivors form a single, united group that speaks and acts consistently and shares a coherent set of beliefs.[16] They also reinforce the cultural connection between each individual's physical fitness and moral fitness.[17] Events organized by Avon or Komen are known to allocate around 25%-33% of donations to the funds needed to organize the event and advertise it.[15]
Various landmarks are illuminated in pink lights as a visible reminder of breast cancer, and public events, such as American football games, may use pink equipment or supplies. In 2010, all King Features Syndicate comic strips on one Sunday were printed in shades of red and pink, with a pink ribbon logo appearing prominently in one panel.
Private companies may arrange a "pink day", in which employees wear pink clothes in support of breast cancer patients, or pay for the privilege of a relaxed dress code, such as Lee National Denim Day.[15] Some events are directed at people in specific communities, such as the Global Pink Hijab Day, which was started in America to encourage appropriate medical care and reduce the stigma of breast cancer among Muslim women, and Male Breast Cancer Awareness Week, which some organizations highlight during the third week of October. Most events are well-received, but some, like the unauthorized painting of the Pink Bridge in Huntington, West Virginia, are controversial.
Cancer Awareness Colors
Sign Ribbon cells Horoscope Symbol Tattoos Research Zodiac Sign Ribbon Tattoos
Cancer Awareness Colors
Sign Ribbon cells Horoscope Symbol Tattoos Research Zodiac Sign Ribbon Tattoos
Cancer Awareness Colors
Sign Ribbon cells Horoscope Symbol Tattoos Research Zodiac Sign Ribbon Tattoos
Cancer Awareness Colors
Sign Ribbon cells Horoscope Symbol Tattoos Research Zodiac Sign Ribbon Tattoos
Cancer Awareness Colors
Sign Ribbon cells Horoscope Symbol Tattoos Research Zodiac Sign Ribbon Tattoos
Cancer Awareness Colors
Sign Ribbon cells Horoscope Symbol Tattoos Research Zodiac Sign Ribbon Tattoos
Cancer Awareness Colors
Sign Ribbon cells Horoscope Symbol Tattoos Research Zodiac Sign Ribbon Tattoos
Cancer Awareness Colors
Sign Ribbon cells Horoscope Symbol Tattoos Research Zodiac Sign Ribbon Tattoos
Cancer Awareness Colors
Sign Ribbon cells Horoscope Symbol Tattoos Research Zodiac Sign Ribbon Tattoos
Cancer Awareness Colors
Sign Ribbon cells Horoscope Symbol Tattoos Research Zodiac Sign Ribbon Tattoos
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