Source(google.com.pk)
Men Health Biography
Men's Health (MH), published by Rodale Inc. in Emmaus, Pennsylvania, United States, is the world’s largest men’s magazine brand, with 38 editions around the world. It is also the best-selling men's magazine on U.S. newsstands. It covers fitness, nutrition, sexuality, lifestyle and other aspects of men's life and health. The magazine's website, MensHealth.com, averages 60 million page views a month. Men's Health also publishes several branded books, DVDs, and special interest publications.
Launched in 1987 as a health oriented service magazine by founding editor Mark Bricklin, Men’s Health has evolved into a lifestyle magazine for men, covering areas such as health, fitness, nutrition, relationships, travel, technology, fashion and finance. The circulation grew to more than 1.5 million in less than two years and spawned over 20 foreign editions. The magazine does not run ads for tobacco or liquor companies, they also do not run ads for supplements and herbal remedies which competing magazines do and have been criticized for adding to medical misinformation. The magazine does not run ads for tobacco or liquor companies, they also do not run ads for supplements and herbal remedies which competing magazines do and have been criticized for adding to medical misinformation.
David Zinczenko has been the editor-in-chief of Men’s Health since 2000. Jack Essig is the publisher. During this period, the magazine’s circulation has grown 30 percent, and ad pages have grown 80 percent, from 700 pages to 1150. n 2000 they had 21 international editions. In 2001 they were consistently selling 400,000 copies at newsstands and overall circulation was 1.6 million. In 2001 the magazine started the annual list of cities with the healthiest men based on twenty "live-long parameters, including death rates (both homicide and disease); illness rates (high blood pressure, heart disease, stroke, etc.); body-mass index; fitness training; even environmental factors like number of parks, golf courses, etc.". In 2003 the circulation was 1.7 million. In 2006 the circulation was up to nearly 1.8 million.
Men's Health magazine has been criticized for its relentless focusing on developing the perfect body, which can increase men's anxieties about their bodies. This can make men more prone to developing eating disorders and compulsive over-exercising. The New York Times stated, "Since its debut in the late 1980’s, the magazine has surpassed traditional men’s books like Esquire and GQ by following the formula of best-selling women’s magazines by catering to men’s anxieties about their bodies and sexual performance." Columbia Journalism Review stated the magazine "deals overwhelmingly with self-care and, in fact, exaggerates the possibilities for autonomous personal transformation", Zinczenko responded they are "overcoming the resistance of the 86-percent male audience to health as a subject" and redefining health as "inclusive of everything that could improve a man's life. Great sex. Great food. Endorphin-boosting exercise. Looking and feeling your best. We turned health into a concept every guy would want to embrace, starting with the healthy guy on the cover".
In 2004, Zinczenko began putting celebrities and athletes on the cover, such as David Beckham, Mark Wahlberg, Jason Statham, Gerard Butler, LeBron James, Josh Duhamel, Dwayne Wade, and with their shirts on a big departure from the cover look of the 1990s. In 2004 parent company filed suit against Men's Fitness for its redesign which makes it "a copycat version--one that is obviously intended to confuse consumers." In May 2006, the magazine published a limited edition color cover of Josh Holloway. In the first half of 2006 newsstand sales for Men's Health rose from 492,000 to 544,000 during a price increase from $3.95 to $4.50. In 2006 the magazine and the Rodale's other properties made extensive efforts to increase online content including adding video to each section, getting every major section editors to blog and adding an online ad sales director.
In fall 2007, Men’s Health launched the FitSchools initiative to combat childhood obesity. The magazine sends health, fitness, and nutrition experts to selected schools each year to remake the physical education programs and school lunch offerings. Gettys Middle School, in Easley, South Carolina, was the first FitSchool. In spring 2008, the magazine launched The FitSchools Foundation, a nonprofit organization with the mission to help end childhood obesity and get America’s kids interested in healthy, active living. The popular column, "Eat This, Not That!" (ETNT), has become a book series with versions for children and a free iPhones application. EatThis.MensHealth.com was the most highly trafficked section of MensHealth.com in 2009 with 1 million unique visitors and 15 million page views a month.
The January/February "2008 The Year of You" edition became the all-time single-copy sales issue in the magazine's history with 750,650 copies. In 2008 Steve Madden was named vice president and editorial director for Rodale International, where he will oversee all editorial content at Rodale's international titles, including the foreign editions of Men's Health. Also, in 2008, they partnered with Google to make back issues available. In July 2008, they became the first to "create the first fully interactive advertising magazine in America", users snap a picture of an ad and it will send a short code to SnapTell, where "an immediate promotional bounce-back will be sent to their device." For its 20th Anniversary issue in November 2008, Men's Health featured an interview and photo shoot with future President-elect Barack Obama. In 2010, Obama was again featured in reference to the health-care debates of the time and his proposed health plans.
In 2009, Men's Health published the Belly Off! Diet book, based on the popular weight-loss testimonial column in the magazine. In August 2009, the magazine's iPhone application team launched the "Women's Health Workouts" application for its sister publication Women's Health, and in September 2009, the column "Ask Jimmy the Bartender" was turned into an iPhone and iPad application. In 2010, Men's Health became one of the first consumer magazines to enter the iPad market. The magazine's first application, "Men's Health Workouts," has maintained a position at or near the "Top 10" in the Health & Fitness category since its debut.
Men Health Biography
Men's Health (MH), published by Rodale Inc. in Emmaus, Pennsylvania, United States, is the world’s largest men’s magazine brand, with 38 editions around the world. It is also the best-selling men's magazine on U.S. newsstands. It covers fitness, nutrition, sexuality, lifestyle and other aspects of men's life and health. The magazine's website, MensHealth.com, averages 60 million page views a month. Men's Health also publishes several branded books, DVDs, and special interest publications.
Launched in 1987 as a health oriented service magazine by founding editor Mark Bricklin, Men’s Health has evolved into a lifestyle magazine for men, covering areas such as health, fitness, nutrition, relationships, travel, technology, fashion and finance. The circulation grew to more than 1.5 million in less than two years and spawned over 20 foreign editions. The magazine does not run ads for tobacco or liquor companies, they also do not run ads for supplements and herbal remedies which competing magazines do and have been criticized for adding to medical misinformation. The magazine does not run ads for tobacco or liquor companies, they also do not run ads for supplements and herbal remedies which competing magazines do and have been criticized for adding to medical misinformation.
David Zinczenko has been the editor-in-chief of Men’s Health since 2000. Jack Essig is the publisher. During this period, the magazine’s circulation has grown 30 percent, and ad pages have grown 80 percent, from 700 pages to 1150. n 2000 they had 21 international editions. In 2001 they were consistently selling 400,000 copies at newsstands and overall circulation was 1.6 million. In 2001 the magazine started the annual list of cities with the healthiest men based on twenty "live-long parameters, including death rates (both homicide and disease); illness rates (high blood pressure, heart disease, stroke, etc.); body-mass index; fitness training; even environmental factors like number of parks, golf courses, etc.". In 2003 the circulation was 1.7 million. In 2006 the circulation was up to nearly 1.8 million.
Men's Health magazine has been criticized for its relentless focusing on developing the perfect body, which can increase men's anxieties about their bodies. This can make men more prone to developing eating disorders and compulsive over-exercising. The New York Times stated, "Since its debut in the late 1980’s, the magazine has surpassed traditional men’s books like Esquire and GQ by following the formula of best-selling women’s magazines by catering to men’s anxieties about their bodies and sexual performance." Columbia Journalism Review stated the magazine "deals overwhelmingly with self-care and, in fact, exaggerates the possibilities for autonomous personal transformation", Zinczenko responded they are "overcoming the resistance of the 86-percent male audience to health as a subject" and redefining health as "inclusive of everything that could improve a man's life. Great sex. Great food. Endorphin-boosting exercise. Looking and feeling your best. We turned health into a concept every guy would want to embrace, starting with the healthy guy on the cover".
In 2004, Zinczenko began putting celebrities and athletes on the cover, such as David Beckham, Mark Wahlberg, Jason Statham, Gerard Butler, LeBron James, Josh Duhamel, Dwayne Wade, and with their shirts on a big departure from the cover look of the 1990s. In 2004 parent company filed suit against Men's Fitness for its redesign which makes it "a copycat version--one that is obviously intended to confuse consumers." In May 2006, the magazine published a limited edition color cover of Josh Holloway. In the first half of 2006 newsstand sales for Men's Health rose from 492,000 to 544,000 during a price increase from $3.95 to $4.50. In 2006 the magazine and the Rodale's other properties made extensive efforts to increase online content including adding video to each section, getting every major section editors to blog and adding an online ad sales director.
In fall 2007, Men’s Health launched the FitSchools initiative to combat childhood obesity. The magazine sends health, fitness, and nutrition experts to selected schools each year to remake the physical education programs and school lunch offerings. Gettys Middle School, in Easley, South Carolina, was the first FitSchool. In spring 2008, the magazine launched The FitSchools Foundation, a nonprofit organization with the mission to help end childhood obesity and get America’s kids interested in healthy, active living. The popular column, "Eat This, Not That!" (ETNT), has become a book series with versions for children and a free iPhones application. EatThis.MensHealth.com was the most highly trafficked section of MensHealth.com in 2009 with 1 million unique visitors and 15 million page views a month.
The January/February "2008 The Year of You" edition became the all-time single-copy sales issue in the magazine's history with 750,650 copies. In 2008 Steve Madden was named vice president and editorial director for Rodale International, where he will oversee all editorial content at Rodale's international titles, including the foreign editions of Men's Health. Also, in 2008, they partnered with Google to make back issues available. In July 2008, they became the first to "create the first fully interactive advertising magazine in America", users snap a picture of an ad and it will send a short code to SnapTell, where "an immediate promotional bounce-back will be sent to their device." For its 20th Anniversary issue in November 2008, Men's Health featured an interview and photo shoot with future President-elect Barack Obama. In 2010, Obama was again featured in reference to the health-care debates of the time and his proposed health plans.
In 2009, Men's Health published the Belly Off! Diet book, based on the popular weight-loss testimonial column in the magazine. In August 2009, the magazine's iPhone application team launched the "Women's Health Workouts" application for its sister publication Women's Health, and in September 2009, the column "Ask Jimmy the Bartender" was turned into an iPhone and iPad application. In 2010, Men's Health became one of the first consumer magazines to enter the iPad market. The magazine's first application, "Men's Health Workouts," has maintained a position at or near the "Top 10" in the Health & Fitness category since its debut.
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